A vaginal tightening cream is serving an unintended purpose in India — rekindling debate about sexuality in a society of contradiction. The oxymoron? The second-most populated country in the world puts social taboos on public discussion or display of sexual activities. So when a television commercial watch video openly talked about regaining virginity, it raised more than eyebrows.
Pharmaceutical company Ultratech India recently launched a "vaginal tightening" product gel using actress Celina Jaitly as its ambassador. If India's obsession for white skin could stoop to such lows as the genitals then the "tightening" of the vagina is clearly not as appalling as one would presume. But what's ironic is that the markers of the "tightening" gel have marketed this product under the guise of "empowering women".